GARBANZO SMOOTH CHICKPEA BUTTERS
(Packaging design, Visualisation & Origination)
Garbanzo Snacks Ltd
November 2019
After the recent successful launch of the Garbanzo Gourmet Snacking range, the Garbanzo team wasted no time in adding to their product portfolio with yet another design brief!! A company quite literally shifting vegan and snacking perceptions, we were keen to see what this new brief would detail!
Whilst launching their new Gourmet Range, the chefs in the Garbanzo kitchen were working tirelessly behind the scenes, working their culinary magic innovating with seemingly plain ingredients to be the next blockbuster chickpea hit…SMOOTH CHICKPEA BUTTERS!!
Made with 100% natural ingredients, the range of three are a healthy, vegan free, and tasty alternative to the nations Sun-Pat & Skippy favourites!! Standing out in a saturated market with vegan friendly, and no added palm oil claims, it was clear that the team at R3DEFINE would pursue and compliment these unique selling points in the design…
Like most quality products, you need to let the product sing for itself, and this is why we chose to limit the ink coverage on the design to really promote the quality label substrate. With a spot gloss varnish to highlight certain areas of the simple yet bold design, we were sure these products would turn heads in farm-shops up and down the country.
It wouldn’t be right for R3DEFINE to take all the credit for the design. Our collaborative mantra again shone through as we worked closely with the Garbanzo and RGS Labels team to trial various print options for varnishes and substrates, to really help hone in on the farm shop aesthetics, proving how a connected process from concept to shelf can add value to any project.
