Category: Article

Hello Brand Managers!  How many times has the direction of your NPD had to change during the design process, adding unnecessary cost and time to your project?

One of R3DEFINE’s missions is to make your design process as efficient as possible, hopefully reducing the risk of potential time delays and additional on cost!

The design of any product or packaging should always end with the same outcome; to be functional yet aesthetically pleasing.  After all, not many people want a sports car that doesn’t deliver on both style and speed…what is the point?!  But how do you know you are designing in the right direction?…

Qualitative research is a vital part of any design process, an exploratory task undertaken to gain an understanding reasons, opinions, habits and motivations behind buying decisions and behaviors. So does it not make sense that when you present your design concepts to your hand picked focus groups, that you provide them with something accurate to look at?

It also makes sense that as a brand manager, you evaluate your concepts in their full glory, in their true packaging format with correct finishes, rather than sketches or 2D visuals on piece of paper.  By all means you want your concepts to look the part, but in making something look unrealistic to sell into your target audience, means you are effectively collecting false data meaning that it is more than likely your design will require changes later down the line – your focus groups and line managers, are providing opinions and decisions on a design that is not accurate!

R3DEFINE can help to stimulate your focus groups with realistic visuals, enabling you to make key design decisions early on with regards to aesthetics, form, substrate and finish, inevitably saving costs and more importantly time later down the line!

You could even really push the boat out and provide your focus groups with an animated exploratory visual that will really engage your audience!

There is so much that goes on in a 3D image – the extensive modeling, subtle lighting, depth of field, camera position…we could go on and on!

Ever tried to look at your packaging in a different light? The environment in which packaging visuals are showcased, can determine how your audience perceive your packaging, your product and more importantly, your brand!

R3DEFINE have recently invested heavily in technology that allow us to quickly create an unlimited number of bespoke lighting rigs to ensure your visuals are displayed, literally, in the best light possible!

With every visual we undertake at R3DEFINE we are striving to learn more and more how lighting affects not only how your product is viewed, but also how lighting evokes certain emotions; desire and nostalgia.  R3DEFINE understand that companies are no longer selling just a product, but also a promise that their product and company is going to have a beneficial impact on their customers lives.

The below images will show you exaggerated examples of how the lighting of a scene can change the mood and ambience of your visuals.

Let R3DEFINE help you make sure your visuals are communicating to your audience in the right way.  Our plugins allow us to quickly save off different LoRes renders with different lighting setups so we can collaboratively pick the right direction for your visuals…

We don’t just want to light your product, but we want to illuminate!

It’s finally here! the new and improved R3DEFINE website!  We recently wrote an article on how important it is to always try and keep “on trend” with your packaging, and keep the visuals of your product/packaging & brand.

We are not in the habit of dishing out advice without taking it on ourselves, so we can now proudly officially announce the launch of our new improved logo and website!  The aim of this new and improved site, is to ensure we are fully compatible across all platforms; mobile, tablet and PC, and to add interactive features to help us better connect with our audience.

R3DEFINE can now keep you up to date on all our latest projects, and insights with our new Showcase section, and will provide a platform for greater exposure on social media; keeping up with the kids!!  More significantly for us, it is important to us to try and instil a sense of community with our audience; to provide not only an efficient service, but to encourage collaborative working on all levels!

We hope you enjoy!

VISUALISE TO REALISE

www.R3DEFINE.co.uk