Every piece of packaging is trying to tell a story. R3DEFINE visuals help you communicate that story.
Your brand, packaging format, substrate and finishes, all come together to tell a story of the product you are trying to sell, with the function of trying to entice your target audience.
When it comes to creating 3D visuals, R3DEFINE understand the importance of accurately representing these tangible design finishes, but can only do so successfully by considering the wider environment in which we display the visuals. When commissioned to create 3D visuals, this may come as a surprise, but R3DEFINE spend a greater amount of time in setting up bespoke studio arrangements than on the actual model itself, as the environment inevitably showcases your design…
This was true when we were recently commissioned by Burton’s Biscuits to create the marketing visuals for the newly redesigned Maryland Cookies range. Our role was instantly made easier because of the design put forward, a more contemporary and relevant image, whilst keeping key design cues from the existing range (great job BrandOpus!!!), but there was still the challenge of trying to visualise one of Maryland’s key design features; the instantly recognisable metallic red effect!