There is so much that goes on in a 3D image – the extensive modeling, subtle lighting, depth of field, camera position…we could go on and on!
Ever tried to look at your packaging in a different light? The environment in which packaging visuals are showcased, can determine how your audience perceive your packaging, your product and more importantly, your brand!
R3DEFINE have recently invested heavily in technology that allow us to quickly create an unlimited number of bespoke lighting rigs to ensure your visuals are displayed, literally, in the best light possible!
With every visual we undertake at R3DEFINE we are striving to learn more and more how lighting affects not only how your product is viewed, but also how lighting evokes certain emotions; desire and nostalgia. R3DEFINE understand that companies are no longer selling just a product, but also a promise that their product and company is going to have a beneficial impact on their customers lives.
The below images will show you exaggerated examples of how the lighting of a scene can change the mood and ambience of your visuals.
Let R3DEFINE help you make sure your visuals are communicating to your audience in the right way. Our plugins allow us to quickly save off different LoRes renders with different lighting setups so we can collaboratively pick the right direction for your visuals…
We don’t just want to light your product, but we want to illuminate!