With social media, and advertising influencing and changing opinions and habits at the drop of a hat, it is imperative to keep your brand, identity and packaging on trend, with the aim to remain competitive in a forever changing market.
This is something that Burton’s Biscuits have recently managed to do in their successful re-design of an old nostalgic favourite; Burton’s Fish ‘n’ Chips! R3DEFINE were delighted to be involved in the project in creating marketing visuals of the new range, not only because it is a new, fun design that is bound to turn heads down the supermarket aisle, but also because we have a soft spot for the original Salt & Vinegar flavour!!!…We fell for this project hook, line and sinker!
The visuals created not only eliminated post production photography costs, but also allowed Burton’s Biscuits to visualise the designs within their shelf-ready-packaging, ensuring maximum on-shelf impact prior to production! With the baked snacks aisles of supermarkets saturated with competition, it is ever more important to get shelf presence spot on!
From the new visuals, we new instantly that the new design would instantly encourage brand recognition; invoking nostalgia for the traditional Newspaper design that was a true favourite back in the 80’s, whilst emphasising the products BIG BOLD FLAVOUR!! Something that R3DEFINE were determined to portray in the visuals we produced!